VBlogs

Follow John's video blogs for news, updates, great tips and added value thoughts for marketing, media and corporate events

WHAT TENNIS HAS TAUGHT ME FOR BUSINESS

Tennis was a sport that I played from a young age, and in lots of ways I think there’s skills and insights that can help succeed in business.

Recently I’ve started hitting tennis balls again… and I’m really enjoying it Tennis was a major part of my childhood and I played it pretty seriously as an adult through the late 80s.. and into the 90s… wow, how time flies; it’s been 26 years since I played a competitive match.

As I’ve started hitting tennis balls again it’s made me think, and realise, there are some ways in which I believe tennis – and this applies to other sports – has helped me in business.

1. Complete focus on the fundamentals
Tennis requires dedicated practise on the fundamentals almost every day to have a good, rock solid foundation. I used to hit hundreds of groundstrokes and serves, over and over again, working on the basics. In business its important to take consistent action on the fundamentals, and not get distracted by the latest trend. You need a rock solid foundation to build on.

2. Effort is not enough
I used to practice so much, so hard.. in fact my philosophy was to make practice harder than the games I was playing but this didn’t mean I was always successful – the key is effort is not always enough, you need to combine effort with a good strategy and looking back at some of my tennis results when I applied effort with a good strategy was when I achieved my best results; a key for success in business too

3. Find weaknesses to create opportunities
Tennis teaches you to look for your opponents weaknesses to create opportunities.. sounds like a good business strategy? Sure it does!

4. Physically fit helps mental fitness
I trained super hard for tennis.. and this effort rolled over into other sports I competed in. You needed to take care of yourself to be in the best possible shape to perform on the day – eating well, getting some sleep and knowing what worked for me to ensure I could perhaps at my best level. When I felt fit and focused I was ready… mentally as well. Making time to stay physically fit now helps my mental approach in business, but with a young family this has its challenges and is a consistent work in progress.

5. Dealing with stress
I know I didn’t always deal with stress well when I played tennis, but I know I got better. On a tennis court there’s nowhere to hide, there’s no one to call for help… it’s all on you. When I feel over whelmed on the work front I take it in bite sized chunks, like when I was playing tennis and when things got pressured I played a game point by point, and then the larger result would take care of itself.

6. Goal planning
I always set goals when I played tennis, writing them down. I did it from a relatively young age and achieved many of them. This goal setting obviously applies to business; setting goals, planning longer term, monitoring and evaluating results to make sure I’m on track.

7. Competiveness
This sounds obvious, but I think it has different levels. Tennis, and sport, helps us with tenacity, discipline and competiveness. I would looks for ways to win, and this is the same in business, but often winning can come in different forms and can come from trust, trust in yourself, trust in the process and trust in others
#enthusemedia #enthuse #communication #motivation

STORY TELLING – MY OWN STORIES

11 years old, standing in the corner of a room… and having an influence.. a strong memory I still have to this day that was to shape and influence some of my future career decisions… this is one (or two) of my stories
#enthusemedia #storytelling #socialmedia #marketingcommunications #eventprofs #enthuseevents #enthuse

lockdown activity 1; home tennis

Certainly during testing times like this with the lockdown and COVID-19 it brings focus to our wellbeing. being locked down is a challenging time. It can be an opportunity to be creative… have fun, make memories. Bake, walk, laugh, play board games, do jigsaws, create, capture the moments in photographs…. plan for the future… at home and for your business.

My lockdown activity 1; making best use of limited ability to go to far – stay safe.

What does your answer message say about you?

Are you making an effort to manage your personal brand? If someone gets your voice mail message and has never met you what sort of impression will they get? #inspiration #motivationalspeaker #motivational #personalbrand #speaker #enthusemedia #enthusiast #enthuseevents #impression #personalbranding

Brand and communications: CHATTING TO THE LOCALS

The final in our series of videos focused on the new development, Prebbleton Village Square as I work with the developers on the project’s brand and communications. ?

CHATTING TO THE LOCALS: ? Justin Busbridge says that Prebbleton, that was established in 1855, has never has a central hub and heart. He says that it’s been a long time coming that Prebbleton will have a hub where people can gather – and its being developed by local people who are pouring their heart and soul into the project #Storytelling, so powerful.

Get in touch so we can tell your stories – a powerful marketing communications tool Produced by enthuse with filming and editing by Sweet As Media Limited #prebbletonvillagesquare #prebbletondevelopment #christchurchnz #development #enthusemedia

THOUGHTFUL TUESDAY; importance of 2 way comms

Thoughtful Tuesday The importance of two way communication ? Great to push comms out… but how much effort are you making to listen and to create two way conversions?

Three generations of dairy farming; DairyNZ storytelling project

Really proud of the video story telling project we did with DairyNZ last year to help bring their Dairy Tomorrow strategy to life.

This is the first of five wonderfully diverse stories we did. Produced by enthuse working with the talented Paul Sparkes from Sweet As Media.

Really appreciated we had this opportunity through the work we did with Dairy Women’s Network

Three generations of the O’Reilly family love farming and their cows, and they are proud to be amongst New Zealand’s world leading dairy farmers.

ROCKY HORROR IN HAMILTON; STORYTELLING THROWBACK

Hard to believe a year has passed. Time out while on location storytelling in the North Island last year. Such a cool tribute to such an iconic show and personality

The Rocky Horror and Richard O’Brien Did you realize the he wrote the musical stage show The Rocky Horror Show in 1973?

iPhone video training & content seminar: BOOK YOUR SPOT TODAY

iPhone video training & content seminar… BOOK YOUR SPOT TODAY ? Think using video to profile and promote your business is beyond you?

It’s not. If you’re not using video in your business you’re missing out!

It’s is so much more accessible than you think. ?

This iPhone video training & content seminar is all about unlocking the power of your iPhone to make great video content yourself.

You will shoot your own footage and practice your editing skills with me so you can start telling the stories only you can tell, with the tool you’ve already got with you all the time, no shooting or editing experience required. Let’s do this…

Learn how to:

✅ Quickly create short but professional looking videos for business or even personal use.
✅ Plan storytelling and sort your scripting and filming techniques.
✅ Add basic design and logos.
✅ Leverage social media with video marketing.
✅ Gain confidence with interview techniques and how to present on camera.

Book your spot TODAY at eventbrite 

SOMETIMES WE OVER THINK THINGS

SOMETIMES WE OVER THINK THINGS

We’ve had a great time in the last week capturing some video content for an overseas rugby documentary.

We spent time talking to fans outside the home of Canterbury Rugby Orangetheory Stadium, we chatted to former CEO of NZ Rugby David Moffett and we cruised a few grounds looking for goal posts that were still up….

And that offered up an opportunity. I got my hands on a rugby ball for the first time in ages… The first thing I did when I picked it up was kick it to myself a couple of times…

It felt good; it felt like stepping back in time… to a younger self. I liked the feeling of the rugby ball… a few memories came back…. I then looked at the posts and drop kicked for the first time in…. a long time..

Hey, most people will know what a drop kick is? Right?

A drop kick in rugby involves dropping the ball and then kicking when it hits the ground; in contrast to a punt where you kick the ball without letting it hit the ground first. …

Originally it was one of only two ways to score points, along with the place kick. You have to get a few things right. It’s harder than it looks… but if you’ve grown up playing rugby, and you were a first five or even fullback.. like I was… you did a fair amount of drop kicking… both to kick off and at the posts to score points.

There’s been a few pretty famous drop goals – for example Zinzan Brooke vs England Rugby in the 1995 Rugby World Cup semi-final and Joel Stransky for South Africa Rugby against NZ that won the World Cup for the Springboks in 95.

My first effort hit the right hand upright…. so collected the ball, looked up at the posts, and went through the process again… the technique was still there – I hit the sweet spot and the ball went through the middle of the posts….

No one saw it except my cameraman Paul from Sweet As Media Limited… but it felt good.

I wasn’t successful the first time – I could have said I was aiming for the upright! But I adjusted, focused and got it right the second time.

It was a small thing. Something that wasn’t needed for our filming, but at that moment it was just something I had to do.

I didn’t think much about it, I just did it because I wanted to.

Sometimes we over think things. Sometimes we just have to do things. Take a moment out of a day to just do something – connect to something that makes you feel good

Just a thought for a Friday
Have a great weekend cheers John

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