Being on skis on the snow is my special place for finding balance – not only for skiing, but in life

It’s been pretty busy with some great projects – one with Cookie Time coming to an end as my role has been completed, while the other key project, Coronet Peaks 75th celebrations, continues with the main focus now the actual 5 days of events in Augist – along with more video stories to produce and roll out.

I’ve also made a pretty big decision on the working front… with more about that to come soon… super excited about whats to come! Plus, a big THANKS to Anna and Ian at Brandex who import Atomic skis… after talking to them I’m skiing on a pair of ATOMIC E REDSTER Q7 REVO SKIS and they are fantastic – super good all terraion all rounder skis I’m loving… short turns, GS turns and on and off piste… want a great pair of all mountain all terrain skis can’t go past these! #enthusemedia #enthuseevents #worklifebalance #newopportunities #skiing

Contracted to project manage Coronet Peak ski areas 75th celebrations, which includes producing a series of engaging storytelling videos to help bring the mountain’s rich history to life…

So this is also a good opportunity to say….

A FEW KEY THINGS ABOUT THE USE OF VIDEO IN BUSINESS:

Video makes a difference and is crucial for any marketing communications strategy.

Video packs the power of visual emotional storytelling, and we all love a good story.

The consumption of online video is growing rapidly, so you need to use video, and you need a content plan to be effective.

Video is versatile and engaging that not only gives a real-life picture of what is going on, it’s also easy to share across multiple platforms.

Over time, video can help you build stronger relationships with customers and clients.

This ultimately leads to more trust and more brand loyalty Video is by far the best way for communicating brand messages online — when was the last time you scrolled through Instagram and paused on an ad?

Chances are, a video caught your attention.

And since video is now the norm, businesses can no longer hang their hats on one slick video that aims to achieve each and every one of their marketing goals…

So, build your brand with video….

With 75 years of history, loving that Coronet Peak and its people have so many stories to tell.

For the Divers family from Dunedin, holidays were always all about skiing and the winter.

Hitting the slopes of Coronet Peak was the highlight of Lynne and Tina’s childhood, and growing up with their father Arnold, a former WWII fighter pilot and seven times national ski champion who lived and breathed all things ski related, it’s easy to see why.

Arnold Divers is a Coronet Peak legend, passing on his love of the mountain and skiing to his family.

He was a founding member of the infamous ‘one ski in the grave’ club formed on a whim by a handful of Kiwi veterans that is now legendary amongst the world’s more senior skier’s population.

Filming and editing by Sweet as Media; produced by enthuse media & events

Make video a vital and compelling part of your marketing communications strategy – get in touch today. #Queenstown #Coronetpeak75 #CP75 #storytelling #enthusemedia

IT CAN BE THE LITTLE THINGS THAT COUNT

We live in a world increasingly dominated by technology So sometimes small gestures can count for so much especially, when dealing with new client relationships So in this age of getting overloaded with advertising messaging, your in box (or work chat) and digital disruption, never underestimate the power of a well-crafted message and gesture to just say ‘thanks’ Don’t let technology overwhelm how we communicate.