Contracted to project manage Coronet Peak ski areas 75th celebrations, which includes producing a series of engaging storytelling videos to help bring the mountain’s rich history to life…
So this is also a good opportunity to say….
A FEW KEY THINGS ABOUT THE USE OF VIDEO IN BUSINESS:
Video makes a difference and is crucial for any marketing communications strategy.
Video packs the power of visual emotional storytelling, and we all love a good story.
The consumption of online video is growing rapidly, so you need to use video, and you need a content plan to be effective.
Video is versatile and engaging that not only gives a real-life picture of what is going on, it’s also easy to share across multiple platforms.
Over time, video can help you build stronger relationships with customers and clients.
This ultimately leads to more trust and more brand loyalty Video is by far the best way for communicating brand messages online — when was the last time you scrolled through Instagram and paused on an ad?
Chances are, a video caught your attention.
And since video is now the norm, businesses can no longer hang their hats on one slick video that aims to achieve each and every one of their marketing goals…
So, build your brand with video….
With 75 years of history, loving that Coronet Peak and its people have so many stories to tell.
For the Divers family from Dunedin, holidays were always all about skiing and the winter.
Hitting the slopes of Coronet Peak was the highlight of Lynne and Tina’s childhood, and growing up with their father Arnold, a former WWII fighter pilot and seven times national ski champion who lived and breathed all things ski related, it’s easy to see why.
Arnold Divers is a Coronet Peak legend, passing on his love of the mountain and skiing to his family.
He was a founding member of the infamous ‘one ski in the grave’ club formed on a whim by a handful of Kiwi veterans that is now legendary amongst the world’s more senior skier’s population.
Filming and editing by Sweet as Media; produced by enthuse media & events