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Video marketing is the use of video to create better engagement, raise awareness and drive more sales to your business. It’s an important and vital part of digital marketing and should be the foundation component of your content marketing strategy.
Video marketing is a must-have skill for all marketers, but it’s still a relativity new medium and is now more accessible to businesses that ever before thanks to the evolution of social media and the rise in technology.
A quick google will bring up all the stats about how video drives far more engagement than text and image-based content.
TAKE THE NEXT STEP, DOWNLOAD YOUR FREE VIDEO MARKETING GUIDE SO YOU CAN GET BETTER ENGAGEMENT, RAISE MORE AWARENESS AND DRIVE MORE SALES TO YOUR BUSINESS.
Why every business needs video marketing
The internet is full with video marketing stats that all highlight the same thing – video is the future of marketing.
- Google’s research shows that 6 out of 10 people would rather watch online videos than television.
- Facebook, Instagram, LinkedIn and Twitter and have all become ‘video first’ and created new video-friendly placements like ‘live’ broadcasting, and ‘stories.’
- A huge percentage of customers would rather learn about a product or service by way of video.
- Nearly 50% of internet users look for videos related to a product or service before visiting a store.
- Video on your landing page can boost your conversion rate by up to 80%.
Did you know that video also helps you rank better on Google?
If you’re not already using video marketing don’t worry, it’s never too late to get started; you don’t really have a choice. All the research and trends highlight that video marketing is the dominant force in online marketing and essential for any business that wants ensure they are being seen, heard and understood.
Getting started with video marketing
If the idea of using video marketing to grow and profile your business seems daunting, don’t worry, we’re here to help. We’ve had some fantastic results working with clients who have seen a massive increase in engagement and profile using the power of video.
You can download our FREE guide with everything you need to understand how video marketing works. It will help guide you through each step of the process from sorting your goals to creating your videos, distributing them and tracking success.
You will need to give us some details – but please don’t worry they stay secure with us and we promise we won’t start spamming you.