A born communicator with expertise spanning media, marketing, communications, sales, events and strategic storytelling, John combines his work with enthuse alongside his role with NZME, helping businesses grow through the power of radio, digital, print and events. With extensive experience across the media, corporate, tourism, agriculture, government and sports sectors, he brings commercial insight, creative thinking and a strong focus on delivering measurable results.

John understands business from every angle. Having spent years in senior marketing and communications roles, as well as building and running his own successful business, he knows the pressure organisations face to stand out, connect with the right audiences and achieve real return on investment. He is passionate about building genuine relationships, creating compelling stories and developing marketing solutions that make a difference.

A strategic marketing communicator, event specialist, MC, entertainer and storyteller, John began his career as a journalist before completing a Bachelor of Commerce. University life was filled with communications, events, student media, representative sport and live entertainment before he spent several years teaching skiing throughout New Zealand, Europe and the United States. Those experiences led to senior tourism sales, marketing and event management roles.

Following positions with Telecom (now Spark) as South Island Corporate Events Manager and Christchurch & Canterbury Marketing (now ChristchurchNZ) as Manager Marketing Communications & Events, John established enthuse in 2003 to bring together his expertise in events, media, communications and strategic marketing.

Over the years, John has worked as accredited media at global events including the Tour de France, America’s Cup and Santos Tour Down Under, presented live television for Sky Sport, performed on stage in musicals, worked in many of New Zealand’s leading event venues, won New Zealand Entertainment Company of the Year twice, received Canterbury Sports Event of the Year honours, brought some of the world’s biggest names in cycling to New Zealand, and led campaigns recognised with award-winning New Zealand tourism marketing accolades.

Whether through enthuse or NZME, John’s passion remains the same: helping businesses, organisations and people tell better stories, build stronger brands and create meaningful connections that deliver lasting results.