Digital marketing. Tracking. Targeting. Conversions.

They’re terms we hear all the time, but what do they actually mean for business owners trying to grow their customer base and get a better return on their marketing investment?

New Zealand Media & Entertainment (NZME) Media Matters, Ashley Sparrow and I break down the jargon and explain how digital marketing tools can help businesses reach the right audience, measure results, and make smarter marketing decisions